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Kivi 55U740LB 55 "

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54.6-inch 4K SMART TV with high-quality HVA matrix, high maximum brightness for correct video output with high dynamic range, combo tuner, wireless video playback from gadgets using Chromecast technology and voice control. The manufacturer is positioned as a model of the middle price category in 2021. Thanks to a rather large screen with a visible area measuring 121x68 cm, the Kivi 55U740LB TV is a good choice for a spacious living room or bedroom. Suitable for the role of a key element of a home theater or home multimedia entertainment centre. A high-quality screen based on an 8-bit HVA matrix (a kind of classic Vertical Alignment technology) has an ultra-high resolution of 3840x2160 and an impressive pixel density of 80 ppi (31 pixels / cm) for a smooth picture without pixelation. With h...igh brightness (up to 500 cd/m²) and a high contrast ratio of 7000:1, highly detailed HDR videos are accurately displayed. Reception of analogue, digital terrestrial (DVB-T2) and cable (DVB-C) broadcasting is provided. SMART-shell Android TV 9 supports the installation of applications from Google Play and makes it easy to connect your TV to the global network.
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Kivi 55U740LB 55 "
Screen:55 ", 3840x2160 px, 60 Hz, Direct LED
Picture:4K upscaling
Multimedia:T2 tuner, Android TV, Wi-Fi, LAN
Controls:voice, assistant

54.6-inch 4K SMART TV with high-quality HVA matrix, high maximum brightness for correct video output with high dynamic range, combo tuner, wireless video playback from gadgets using Chromecast technology and voice control. The manufacturer is positioned as a model of the middle price category in 2021. Thanks to a rather large screen with a visible area measuring 121x68 cm, the Kivi 55U740LB TV is a good choice for a spacious living room or bedroom.

Suitable for the role of a key element of a home theater or home multimedia entertainment centre. A high-quality screen based on an 8-bit HVA matrix (a kind of classic Vertical Alignment technology) has an ultra-high resolution of 3840x2160 and an impressive pixel density of 80 ppi (31 pixels / cm) for a smooth picture without pixelation. With high brightness (up to 500 cd/m²) and a high contrast ratio of 7000:1, highly detailed HDR videos are accurately displayed. Reception of analogue, digital terrestrial (DVB-T2) and cable (DVB-C) broadcasting is provided. SMART-shell Android TV 9 supports the installation of applications from Google Play and makes it easy to connect your TV to the global network.

All specifications
Specifications 55U740LB
Colour
Size55 "
Operating systemAndroid TV 9
Display
Backlight typeDirect LED
Screen surfacegloss
Resolution3840x2160 px
Upscalingup to 4K
Brightness500 cd/m²
Frame rate60 Hz
Multimedia
Sound power24 W
Number of speakers2
Audio decodersDolby Digital
Digital tunerDVB-T2 (terrestrial)
DVB-C (cable)
Features
FeaturesWi-Fi 5 (802.11ac)
Chromecast
Bluetooth
voice control
Google Assistant
Connectors
HDMI4
HDMI versionv 2.1
Additional inputsUSB x3
LAN
Outputsmini-Jack (3.5 mm) headphones
optical
General
Built-in memory8 GB
RAM1.5 GB
Wall mountVESA 200x200 mm
Stand shape2 separate legs
Dimensions (WxHxD)1229x772x260 mm / with stand /
Dimensions without stand (WxHxD)1229x710x64 mm
Weight12.9 kg / with stand /
Added to E-CatalogOctober 2021
The information in the model description is for reference purposes.
Always clarify the specifications and configuration of the product with the online store manager before purchasing.
Catalog Kivi 2025 - new arrivals, bestsellers, and the most relevant models Kivi.
Model overview based on user reviews  
The Kivi 50U740LB 50" TV offers a bright and vibrant picture with a clear and quite loud sound, making it a great choice for its price range. Users appreciate its fast performance and the ability to install applications easily. The TV's design is noted for its compact gyroscopic remote and narrow frame, although some users found the display's frame slightly wider than expected. It holds Wi-Fi well, maintaining good speeds, and the Android TV 9 operating system provides a smooth experience with features like Chromecast and Google Assistant. While some users wished for more RAM, the overall functionality and excellent resolution make it a worthwhile purchase. However, a few users reported issues with connectivity and performance in other models of the series, but these concerns were not prevalent for the 50U740LB. Overall, the TV is praised for its stylish design and balanced features, offering good value for money.
Pros

Cons

1
0
1
4
Super for this money
25 August 2022 
I bought it as a 4th TV to hang on an empty wall in my son's room after he took his Toshiba TV to move. I use 15 days. Pleasantly surprised. Shows both subjectively and according to test results better than all Koreans and Chinese available in the apartment
Bright and vibrant picture. Bass sound. Holds Wi-Fi well. Fast performance. All applications installed both from the market and from a flash drive, including "gray" ones. Super convenient compact gyroscopic remote with a minimum of unnecessary buttons, which is hard to crush in your sleep (have had repeated bad experiences with this).
No
Evgeniy Murashkinuse Kivi 50U740LB less than month
great model, love it
7 November 2021 
Cooler than this TV, probably only the tails of pigs) in fact, the TV turned out to be very balanced. A nice price tag, plus installments and a sickly stuffing that works perfectly so far. I really hope everything stays that way.
Great picture, sound, nice price, on android
I liked it, nothing to complain about
Valeriyuse Kivi 43U740LB less than month
The model is good, but there are some nuances.
21 February 2022 
We ordered a white one, but had to replace it with a model with a black frame - purely aesthetically it looked better. No issues with its performance, it detected the 5Ghz Wi-Fi without any problems and maintains a speed around 80 Mbps. There are no complaints about the sound and picture, and it responds quickly to the remote. The remote itself is small and quite convenient. Though the buttons don’t protrude much, they feel nice and are easy to sense. I'm satisfied with the equipment.
The picture is definitely 5-star quality! And the sound isn't bad either, it's clear and quite loud.
The design didn’t quite appeal to me - yes, the frame of the body is narrow, but the display itself has its own frame of probably 6-8 millimeters...
Alekseyuse Kivi 55U740LB less than month
3 out of 6 user review(s) shown
3 more user review(s)