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Kivi 43U740LB

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One of the most affordable 43-inch 4K TVs with advanced SMART functionality and an elegant bezel-less exterior design. The manufacturer is positioning it as a model of the base price category of 2021, and its cost compared to similar models of global brands can be called democratic. The Kivi 43U740LB TV is a good choice for a bedroom or living room. It can serve as the basis of an inexpensive personal cinema or home multimedia entertainment centre. Equipped with a high-quality screen based on a 108 cm diagonal 8-bit SMVA type matrix, ultra-high resolution of 3840x2160 and an impressive pixel density of 103 ppi (40 pixels / cm), which provides outstanding detail comparable to computer monitors. High dynamic range images are supported, which have enhanced realism for the best viewing experie...nce. The screen demonstrates wide comfortable viewing angles, fast response time and decent maximum brightness up to 350 cd/m². Reception of analogue, as well as terrestrial DVB-T2 and cable DVB-C digital broadcasting is provided. The SMART system based on Android TV 9 has a built-in browser and supports the installation of Google Play applications (including applications of popular east european and foreign streaming services). The TV is equipped with Ethernet LAN and dual-band Wi-Fi module, 4 HDMI inputs and 3 USB ports.
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Kivi 43U740LB
Screen:43 ", 3840x2160 px, 50/60 Hz, Direct LED
Picture:4K upscaling
Multimedia:T2 tuner, Android TV, Wi-Fi, LAN
Controls:voice, assistant

One of the most affordable 43-inch 4K TVs with advanced SMART functionality and an elegant bezel-less exterior design. The manufacturer is positioning it as a model of the base price category of 2021, and its cost compared to similar models of global brands can be called democratic. The Kivi 43U740LB TV is a good choice for a bedroom or living room. It can serve as the basis of an inexpensive personal cinema or home multimedia entertainment centre.

Equipped with a high-quality screen based on a 108 cm diagonal 8-bit SMVA type matrix, ultra-high resolution of 3840x2160 and an impressive pixel density of 103 ppi (40 pixels / cm), which provides outstanding detail comparable to computer monitors. High dynamic range images are supported, which have enhanced realism for the best viewing experience. The screen demonstrates wide comfortable viewing angles, fast response time and decent maximum brightness up to 350 cd/m².

Reception of analogue, as well as terrestrial DVB-T2 and cable DVB-C digital broadcasting is provided. The SMART system based on Android TV 9 has a built-in browser and supports the installation of Google Play applications (including applications of popular east european and foreign streaming services). The TV is equipped with Ethernet LAN and dual-band Wi-Fi module, 4 HDMI inputs and 3 USB ports.

All specifications
Specifications 43U740LB
Colour
Size43 "
Operating systemAndroid TV 9
Display
Matrix*VA / SMVA /
Backlight typeDirect LED
Screen surfacegloss
Resolution3840x2160 px
Upscalingup to 4K
Brightness500 cd/m²
Frame rate50/60 Hz
Multimedia
Sound power24 W
Number of speakers2
Audio decodersDolby Digital
Digital tunerDVB-T2 (terrestrial)
DVB-C (cable)
Features
FeaturesWi-Fi 5 (802.11ac)
Chromecast
Bluetooth
voice control
Google Assistant
Connectors
HDMI4
HDMI versionv 2.1
Additional inputsUSB x3
LAN
Outputsmini-Jack (3.5 mm) headphones
optical
General
Built-in memory8 GB
RAM1.5 GB
Wall mountVESA 200x200 mm
Stand shape2 separate legs
Dimensions (WxHxD)960x620x240 mm / with stand /
Dimensions without stand (WxHxD)960x557x64 mm
Weight7.3 kg / with stand /
Added to E-CatalogOctober 2021
The information in the model description is for reference purposes.
Always clarify the specifications and configuration of the product with the online store manager before purchasing.
Catalog Kivi 2026 - new arrivals, bestsellers, and the most relevant models Kivi.
Model overview based on user reviews  
The Kivi 50U740LB 50" TV offers a bright and vibrant picture with a clear and quite loud sound, making it a great choice for its price range. Users appreciate its fast performance and the ability to install applications easily. The TV's design is noted for its compact gyroscopic remote and narrow frame, although some users found the display's frame slightly wider than expected. It holds Wi-Fi well, maintaining good speeds, and the Android TV 9 operating system provides a smooth experience with features like Chromecast and Google Assistant. While some users wished for more RAM, the overall functionality and excellent resolution make it a worthwhile purchase. However, a few users reported issues with connectivity and performance in other models of the series, but these concerns were not prevalent for the 50U740LB. Overall, the TV is praised for its stylish design and balanced features, offering good value for money.
Pros

Cons

1
0
1
4
great model, love it
7 November 2021 
Cooler than this TV, probably only the tails of pigs) in fact, the TV turned out to be very balanced. A nice price tag, plus installments and a sickly stuffing that works perfectly so far. I really hope everything stays that way.
Great picture, sound, nice price, on android
I liked it, nothing to complain about
Valeriyuse Kivi 43U740LB less than month
Super for this money
25 August 2022 
I bought it as a 4th TV to hang on an empty wall in my son's room after he took his Toshiba TV to move. I use 15 days. Pleasantly surprised. Shows both subjectively and according to test results better than all Koreans and Chinese available in the apartment
Bright and vibrant picture. Bass sound. Holds Wi-Fi well. Fast performance. All applications installed both from the market and from a flash drive, including "gray" ones. Super convenient compact gyroscopic remote with a minimum of unnecessary buttons, which is hard to crush in your sleep (have had repeated bad experiences with this).
No
Evgeniy Murashkinuse Kivi 50U740LB less than month
Wasted money
24 April 2022 
Constantly hangs, from the browser vibivay, every other time it is brought anew to reconnect to the Internet, in the middle of the appendix, it seems like it works less than YouTube. It is not possible to reach the service center.
Daily
All
Nataliya / Natali Ryabova / Riabovause Kivi 43U740LB more than year
3 out of 6 user review(s) shown
3 more user review(s)