Sony BRAVIA FW-98BZ53L 4K HDR Full Array LED Professional display780 cd/m2 Deep Black Non-Glare 47 Haze 24/7 & 5 years P

Our biggest brightest BRAVIA Professional Display has an extraordinary presence that demands every audiences attention. Blending cutting-edge technology with installation-friendly features 98 BRAVIA BZ53L adds Sonys unique Deep Black Non-Glare Coating to deliver captivating picture quality in even the most challenging lighting conditions. With spectacular 780 nit brightness cinematic colour and a huge viewing angle plus 32 GB memory its the 4K HDR professional display thats bigger in every way.

Deep Black Non-Glare Coating
Now also featured on 98" BZ53L Sonys Deep Black Non-Glare Coating technology reduces screen reflections and boosts image contrast even under the glare of bright lights in retail stores workspaces and classrooms. Its the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone from corporate visitors and staff to shoppers and students.

Spectacular 780 nit brightness and more
Brighter is better. In busy retail showrooms or corporate lobbies 98 BRAVIA shines with an extraordinary 780 nit screen brightness that cant be missed even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Cognitive Processor XR
Cognitive Processor XR
The worlds first picture processor with cognitive intelligence understands how humans really see the world. 98 BRAVIA with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Richer more lifelife colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones thanks to Sonys unique Cognitive Processor XR processor.

High refresh rate
98 BZ53L sports a 4K 120Hz panel teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness clarity and realism.

Professionally designed for better business
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98 BZ53L is engineered from the ground up for quicker easier more flexible installation in retail and corporate environments.

Lighten the load
98 BRAVIA BZ53L weighs around 20kg less than the previous 100 100BZ40J model lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal handles are easy to grab making lifting easier and more comfortable.

Landscape Portrait and Tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space with a tilt range over -15 to +20 degrees for even greater flexibility.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the displays beautifully slim 20mm bezel. So theres nothing to distract your audience from immersive super-size images.

Side mounted terminals
All signal connections including audio video networking control and USB ports are mounted