Panasonic TV-55W90A 55 "

Panasonic TV-55W90AEB 55" Full Array Led 4K Smart TV 144Hz Refresh Rate BlackFull Array LED:The Full Array LED screen of your new Panasonic TVs utilises an array of LEDs placed directly behind the screen, allowing for precise control of individual zones of light. This advanced backlighting technology ensures that bright areas are illuminated with e... morexceptional brilliance while dark scenes maintain deep, rich blacks. The result is a remarkable dynamic range and enhanced contrast, providing viewers with lifelike images that are vivid and immersive. By independently adjusting the brightness in specific areas, Full Array LED delivers superior picture quality, making every scene look stunningly detailed and true to life.4K Ultra HD:Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.HCX Pro AI Processor MK II:The HCX Pro AI Processor MK II in your new Panasonic TVs represents a pinnacle of intelligent picture processing technology, designed to deliver the ultimate viewing experience. This advanced processor harnesses the power of artificial intelligence to analyse and optimise every frame in real-time, ensuring exceptional clarity, colour accuracy, and contrast. By recognising the type of content being displayedbe it movies, sports, or gamesit automatically adjusts the settings to enhance the viewing experience tailored to that specific content. The HCX Pro AI Processor MK II also fine-tunes the colour reproduction and detail, providing stunningly realistic images with lifelike textures and depth. With this cutting-edge technology, Panasonic TVs offer a perfect balance of performance and precision, making every viewing experience captivating and immersive.HDR Multi-Format:Equipped with HDR Multi-Format technology you can enjoy stunning HDR performance no matter the source, whether it's HDR10, HDR HLG, HDR10+, or HDR Dolby Vision, your new TVs will deliver stunning HDR performance that brings every scene to life with unparalleled clarity, contrast, and detail.Auto AI:Thanks to the Auto AI feature in your viewing experience is fine-tuned by the built in artificial intelligence to automatically adjust the picture and sound settings based on the content being watched. This innovative technology intelligently analyses the genre of the contentwhether it's a fast-paced action movie, a serene nature documentary, or an intense sports gameand optimises the settings in real-time for the best possible performance. By dynamically tuning the brightness, contrast, colour, and sound, Auto AI ensures that each scene is displayed with stunning accuracy and immersive audio quality.Fire

dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intel colour, contrast and clarity. Sport demands outstanding performance and winning teams. Get yourself a front- row seat, look the players in the eye a... morend see their every move clearly – never missing a brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends. Our Full Array LED models with Local Dimmin division, but also perform signal analysis and brightness adjustment for each divided